Designer Debora Parentes helped Burson-Marsteller with the overall look for their The Global Corporate Twitter Influence Study released in March 2014. The study was designed in Powerpoint and published on the LinkedIn Slideshare platform. Industry specific infographics were also created and shared on multiple social media channels.
The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.