Designer Debora Parentes was asked by Burson-Marsteller to create the look and feel for their Corporate Perception Indicator study. Debora develope the look and feel for the study and created the infographic that was shared across multiple social media platforms.

About the Study (from bm.com)

The Corporate Perception Indicator: A Global Corporate Compass is a major component of our Burson-Marsteller, Being More brand promise to exceed our client’s expectations and constantly aim to deliver more. These efforts work to strengthen the core purpose of our firm – to be the best results-oriented, ideas-driven and evidence-based communications firm in the world.

From June 28 – August 15, 2014, Burson-Marsteller and CNBC surveyed 25,012 individuals from the general population and 1,816 business executives in 25 global markets on their opinions about the role of corporations in society and the economy. The research was conducted using an online questionnaire in the native language of each global market by Penn Schoen Berland with sample provided by Kantar. The total general population sample has a margin of error of ±0.62%. The total business executive sample has a margin of error of ±2.3%.